Privacy Policy

1. Introduction

FreshFlow ("we," "our," or "us") operates the FreshFlow platform (website and mobile applications). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform.

By using FreshFlow, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

Personal Information

• Name, email address, phone number
• Delivery address and location data
• Payment information (processed securely through Razorpay — we do not store card details)
• Profile photo (optional)
• Farm details (for farmer accounts: farm name, location, certifications)

Automatically Collected Information

• Device type, browser, and operating system
• IP address and approximate location
• Usage patterns (pages visited, features used, time spent)
• Cookies and similar tracking technologies

3. How We Use Your Information

• Process and deliver your orders
• Send order confirmations, updates, and notifications
• Provide live packaging streaming features
• Process payments securely through our payment partner (Razorpay)
• Verify farmer accounts and certifications
• Improve our platform and develop new features
• Communicate with you about promotions (with your consent)
• Prevent fraud and ensure platform security
• Comply with legal obligations

4. Data Sharing

We share your information only in these circumstances:

• Delivery Partners: Name and address for order delivery
• Payment Processor (Razorpay): Payment details for transaction processing
• Farmers: Your name and delivery area (not exact address) for order fulfillment
• Legal Requirements: When required by law, court order, or regulatory authority

We never sell your personal data to third parties.

5. Data Security

We implement industry-standard security measures including:

• HTTPS encryption for all data transmission
• Hashed passwords (bcrypt) — we never store plaintext passwords
• PCI-DSS compliant payment processing through Razorpay
• JWT-based authentication with secure, httpOnly cookies
• Regular security audits and monitoring

6. Live Streaming Data

Our live packaging feature uses WebRTC for real-time video streaming. This data is:

• Transmitted peer-to-peer and not recorded by FreshFlow
• Available only during the active packaging session
• Only accessible to the order's consumer
• Chat messages during live sessions are not stored after the session ends

7. Cookies

We use essential cookies for authentication and session management. We do not use third-party advertising cookies. You can disable cookies in your browser settings, though this may affect platform functionality.

8. Your Rights

Under applicable Indian data protection laws, you have the right to:

• Access your personal data
• Correct inaccurate information
• Delete your account and associated data
• Withdraw consent for marketing communications
• Export your data in a portable format

To exercise these rights, email us at privacy@freshflow.in.

9. Data Retention

We retain your data for as long as your account is active or as needed to provide services. Order history is kept for 2 years for tax and legal compliance. You may request deletion at any time.

10. Children's Privacy

FreshFlow is not intended for users under 18. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes via email or an in-app notification. Continued use of the platform after changes constitutes acceptance.

12. Contact

For privacy-related inquiries:

• Email: privacy@freshflow.in
• Address: FreshFlow Technologies, HSR Layout, Bangalore, Karnataka 560102, India